What is customer relationship management?

CRM stands for customer relationship management. As its name suggests, CRM software is a system for managing customer relationships.

For many businesses, their most valuable and important asset is their customers. In the past, companies kept their contact information scattered across business cards, email records, and spreadsheets. But as businesses expand and change, having a central database for customer information becomes essential.

Your prospects and customers will feel the pain when your team isn’t on the same page. From their perspective, they have a relationship with one company, not a collection of different people and departments. Everyone on your team needs context about every customer’s needs, wants, and current state so they can pick up the conversation where it left off.

What is customer relationship management?

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