What is CRM

CRM technology helps companies stay connected to customers, streamline processes, and improve profitability. It includes software that tracks each interaction you have with a prospect or customer, such as sales calls, customer service interactions, marketing emails, and more. CRM tools unify customer and company data from various sources and even use AI to manage relationships across the entire customer lifecycle, spanning departments like marketing, sales, digital commerce, and customer service.

What is CRM

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