What does a CRM system do?

CRM lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location that’s available to stakeholders at your company. It does this by organizing customer and prospect information in a secure, easy-to-use digital record with information like a contact‌’s email, telephone, social media handle, all previous interactions with your company, and more. 

CRM helps you find new customers, win their business, and keep them happy and can use automation to help you collect even more information faster, like news about your accounts so that everyone stays up to date

What does a CRM system do?

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